Film Distribution
5 stages
Standard release
Standard release is the model of distribution most used of the five.
This type of distribution consists in:
1. Having the movie’s release first in cinemas
2. After approx. 16 weeks and a half releasing it on DVD.
3. After a few months make it available on Pay TV services.
4. At last after approx. two years after the movie’s theatrical release make it available on free TV.
Simultaneous release
A simultaneous release is when a movie is made available on many different media (cinema, DVD, internet, TV etc.) at the same time or with very little period of time distance one from another.
This release method has both positive and negative aspects:
POSITIVES
1. The audience can choose the type of media that most suits their needs
2. The production studios only have to run one marketing campaign.
NEGATIVES
1. The product might not get substantial investment or promotion.
Straight-to-video release
A straight to video release is when the distributors don’t consider the “theatrical window” and immediately release it on DVD.
Internet release
This method is still new to the film distribution platform.
Shrinking of the theatrical window
The theatrical window was originally conceived for a six months duration while today been reduced to little more than four months.
This happened in an attempt to make up for the substantial losses in the DVD market they've been suffering from.
Ex. When Disney announced that Tim Burton’s Alice in Wonderland would have been made available 14 weeks after the movie's release date (instead of the usual 17) in order to avoid competition from the 2010 World Cup. Theatre owners made threats not to show the movie on their screens,[18] but later reconsidered their position before the movie was released.
An interesting Post
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